Tha god’s honest truth series premiere key art
Network: COMEDY CENTRAL
Role: Art Director | Key Art Designer w/ Paulina Niewinska
VP: Angelina Battista
Creative Director: Kerry Laster
Key Art Agency: Internal
Supporting Designer: Annie Ng
Photographer: Nick Francher
Art Production Director: Trevor Morris
Logo Design: Brandon Lori
Senior Production Designers: Delano Franklin & Josh Smith
Project Managers: Trisha Novy & Ian Khan
Do you know Lenard McKelvey? You may know him better as Charlamagne tha God.
Charlamagne is back and bigger than ever from radio to your tv on Friday nights (make room late-night!). We combined projection mapping with color gels to capture his raw, uncensored, unapologetic tone. To highlight his evolution and future forward style of the show, we harmoniously immersed him in a custom pattern by Laolu made specifically for Tha God’s Honest Truth.
This campaign was a huge undertaking touched by many, it really took a tribe.
Initial Mock-up Concept and Design to illustrate what it would eventually become. The idea was to use lights and colors to highlight his eyes, ears, mouth, etc.
To convey that he sees you, he’s listening and he’s not afraid to speak the truth.
