yellowstone key art development
Network: PARAMOUNT
Role: Art Director | Key Art Designer
VP of Creative: Angelina Battista
Key Art Agency: Internal
Yellowstone had a new upcoming season and the design department were asked to pitch some explorations.
These are just a few options I’ve provided. The key art was meant to tease the new season without spoiling too much.
We used existing assets from a shoot that was taken from prior seasons. This was meant to play around with several concepts.
We were also asked to come up with non-talent options that focused mainly on the “Y” logo mark. I decided to make it more difficult
for myself by playing with the negative space by incorporating tons of assets to cover enough. It was incredibly fun!
