Ice Road Truckers

ICE ROAD TRUCKERS

Role: Art Director | Designer
Creative Director: Brian Huffman
Creative Project Lead: Jeremy Dann-Soury
Production: Nuno Fascia, Stuart Myers
Project Manager: Wes Bent, Monica Singh
Editor: Jon Emmet
Motion Graphics: Marc “Chep” Trzepla

The new key art for Ice Road Truckers captures the exact moment where endurance meets danger. We drive the viewer to a close-up of a truck’s massive wheel slicing through shards of ice, the fragments exploding outward like shrapnel. It’s a visceral freeze-frame of the peril that defines life on the ice roads: every mile a gamble, every turn a test of nerve.

This composition shifts the focus from character to the machine and the environment itself. It shows two forces locked in constant battle. The camera’s proximity to the spinning wheel draws the viewer into the immediacy of impact; you can almost feel the vibration, hear the crunch, and sense the precarious balance between traction and disaster. The ice isn’t just the setting… it’s an adversary, unpredictable and unforgiving.

SEASON 12