The Unbelievable

the unbelievable with dan aykroyd

Role: Art Director | Designer
Creative Director: Brian Huffman
Creative Project Lead: Rich Rosasio
Production: Nuno Fascia, Stuart Myers
Project Manager: Wes Bent, Monica Singh
Preditor: John Schlirf
Motion Graphics: Marc “Chep” Trzepla
Head of Creative History Brand: Mary Traina


For the new season of The Unbelievable with Dan Aykroyd, the key art brings the show’s personality and premise into a single, bold visual statement. Against a solid red backdrop, Dan Aykroyd faces the viewer with a welcoming look and captures his trademark mix of curiosity, wit, and knowing skepticism. Resting on his shoulder is a pigeon, a symbolic reference to Cher Ami, the legendary World War I messenger bird whose improbable bravery saved nearly 200 soldiers.

We paired the host and bird creates a visual metaphor for the series itself: a human lens on the unbelievable truths that history sometimes hides in plain sight. The red background punctuates the composition, conveying urgency, energy, and the audacious spirit of discovery that defines the show.

This creative direction positions The Unbelievable as both a celebration of the extraordinary in the ordinary and a reminder that the impossible often begins with a simple act of communication. Aykroyd’s expressive stance invites viewers to join him in decoding history’s strangest realities, promising stories that are equal parts factual, fantastic, and undeniably human.

SEASON 3