Hermes Arriola
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I'M SORRY 2018

I'M SORRY season 2

Role: Art Director
Creative Director: Jim Read
Key Art Agency: Arsonal
Photographer: Robert Tratchenberg
Designers: Andrew Peña and Melissa Saylors


For Season 2 of I’m Sorry, We wanted to further explore Andrea Savage’s character’s persona.
She is a woman who just can’t help herself and just says things with no filter. Working alongside Arsonal,
We developed the “Word Vomit” Creative and created a 360 campaign from print, digital, on-air, social and events.

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I'M SORRY Email teasers and promos

Role: Art Director
Producer: Kristen Senise
Creative Director: Jim Read
Animators: Michael Luckhardt, Marc Trezepla and David Pocull

 

I'M SORRY Digital Banners


Role: Art Director
Designer/Illustrator: Andrew Peña
Digital Designer: Melissa Saylors
Animator: Michael Luckhardt

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