Hermes Arriola
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I'M SORRY

I'M SORRY

Role: Art Director
Creative Director: Jim Read
Designer: Jenny Garcia
Finished by Cold Open


For the show launch of I’m Sorry, we wanted to introduce Andrea’s character as someone who sticks out
of the norm with her quirk and funny attitude. We strayed away from typical “mom” sitcom tropes and created a joke
from her own outfit. This campaign ranged from print, digital, on-air and social.

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I'M SORRY Promos

Role: Art Director
Producer: Kristen Senise
Creative Director: John Cassidy


I'M SORRY OOH

Role: Art Director/Designer
Designer: Jenny Garcia


I'M SORRY Digital Banners/Takeovers

Role: Art Director/Designer
Agency: Mammoth

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