I'M SORRY
Role: Art Director
Creative Director: Jim Read
Photographer: Justin Stephens
Designer: Jenny Garcia
Finished by Cold Open
Project Manager: Michelle Ragone
For the show launch of I’m Sorry, we wanted to introduce Andrea’s character as someone who sticks out
of the norm with her quirk and funny attitude. We strayed away from typical “mom” sitcom tropes and created a joke
from her own outfit. This campaign ranged from print, digital, on-air and social.
I'M SORRY Promos
Role: Art Director
Producer: Kristen Senise
Creative Director: John Cassidy
Project Manager: Michelle Ragone
I'M SORRY OOH
Role: Art Director/Designer
Designer: Jenny Garcia
I'M SORRY Digital Banners/Takeovers
Role: Art Director/Designer
Agency: Mammoth
Project Manager: Michelle Ragone
